Rolex Domino's Air-King 14000 Full Set w/ Hangtag Unpolished

The Rolex-Domino’s connection is perhaps the ultimate high-low collaboration. These watches were not made for purchase by the public, but as a way to reward Domino’s franchise owners who hit their sales targets.

All these watches were originally ordered through Schlanderer and Sons in Ann Arbor, Michigan, where Domino’s has its headquarters. In the past, these watches on the secondhand market were generally the least expensive Rolex a person could purchase as few people wanted a pizza logo like this on their dial. Dealers would buy them, swap out the Domino’s dial, and polish off the case back initials. Over the last year, however, they have gained a massive following. The watch features an engraving on the back with the recipient’s initials.

You can learn about these watches in our video Collector Conversation: Tom Monaghan - Founder of Domino's Pizza - on the Domino's Rolex.

This version features the “tilted logo” that is the last version of Dominos’s Rolex watch with the logo on the dial. .

The watch features a U^ serial dating to 1997. The case appears to be unpolished.

The watch comes as a “full set” with a box, papers and hangtag. It was originally sold in 1998. We do not know the full service history, but it is running well. It recently passed a water resistance test of 5 bar. 

To learn more about Rolex-Domino’s story, watch the video ”Rolex Model NEVER in Stores”.

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